![]() Multi-purpose content: Quotes and data snippets from your case studies make great testimonial tidbits for your the homepage, products/services pages, landing pages, and more.Assist sales: In addition to having case studies posted on your website, salespeople can share them with potential customers in conversations to help them build confidence in the prospect.Build customer loyalty: Not only is this an opportunity to engage with your satisfied customer, but to reaffirm why they chose you and why they should continue to choose you. ![]() The answer is because they’re really effective. This begs the question – why create marketing case studies at all? They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service.Ĭase studies may not be as sexy as a viral blog post, and as such they’re often overlooked in favor of other content formats. This case study example by Intercom puts faces to the name of their protagonist, Atlassian.īy the end of a case study, the reader should be able to visualize themselves as the hero of their own story. Marketers are obsessed with the notion of “storytelling” (usually without actually telling stories), but a good case study is a story with protagonist (your customer) who has a problem but who wins out in the end.
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